Advertising campaign / Microsoft UK

 

The faster you are, the better you'll be.
No matter what the environment, the faster you are, the better you'll be.
Those who are more flexible will be better able to adapt as the changing e-business environment moves.
In a recent advertising series for Microsoft, the skin of several athletes was changed to resemble the skin of a cheetah, a fish, and a snake. Again, the theme was advanced evolution of speed and flexibility for e-commerce companies using Microsoft products.
Agency: Euro RSCG W.G.

Art director: Nick Klinkert .

Copy writer: Pete Hardy.

Producer: Jim Sullivan.

Photographer: Andy Green.

3D effect: David Wu.

Photoshop artists: Kaven Hsieh, Dolores Zorreguieta.

    ©2005, Daniel Lee Studio, New York